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Nov 27, 2014

All Design Is Social

Paula Scher

About this video


From projects encompassing urban planning to environmental graphics to map painting, Paula’s work contains one overarching theme — all design is social. Join her as she reveals how the design or redesign of parks, schools, museums and other public places contribute to society, while being the world’s best projects.


Paula Scher

Paula is one of the most influential graphic designers in the world. She has been a partner in Pentagram’s New York office since 1991. Her work is represented in permanent collections in museums across the globe. She has taught at the School of Visual Arts, the Cooper Union, Yale University and the Tyler School of Art. A frequent design contributor to The New York Times and other publications, Paula is also the author of “Make It Bigger”, “MAPS” and “25 Years at the Public: A Love Story.” She is the subject of Paula Scher: Works.