May 07, 2026

Alignment Over Aesthetics: Building a brand that can hold you through every season

Lianne Cawley RGD, Chapter 35 by Lianne Charlene

About this video

Description

This webinar weaves together a decade-long business journey, personal evolution and the reality of navigating life while building something meaningful. From scaling a brand to moving through cancer, this talk redefines what it means to build a “good” brand. It’s not just about how it looks, it’s about how it holds you through every version of who you become. A powerful and honest perspective on alignment, resilience and creating work that lasts.

Lianne Cawley RGD

Chapter 35 by Lianne Charlene

Lianne is a nationally recognized RGD Certified graphic designer and the founder and creative director of Chapter 35 (formerly Lianne Charlene Creative), a branding and graphic design studio based in Edmonton, Alberta. With a focus on branding, packaging, illustration, and web, the studio is dedicated to creating meaningful design for evolving businesses and women-owned or led businesses. Lianne is also a wife and mother of two. Through motherhood, health shifts, and entrepreneurship, she learned that life and business aren't about perfection. They're about self-worth and embracing life's imperfect moments. She now believes our stories shape who we are. Sharing our experiences, our struggles, our imperfections, lets us step into our power and inspire others to do the same. Today, Lianne continues to help business owners tell their stories and align their brand with their business. She believes that impactful design isn't just seen. It's felt. It tells a story that stirs something bold, familiar, or beautifully unexpected. This philosophy guides her work. Through intentional strategy, thoughtful design, and genuine collaboration, Lianne and her team craft identities that are not only beautiful but deeply meaningful.