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Al Ries famously said: ;Names do matter. Depending on the category, the name alone can represent the primary reason for the brand success. Robin has successfully named more than 50 products, companies and organizations. Her training as a designer, married with her word play and writing abilities, have morphed into a unique talent for creating a brand name with strong visual possibilities, as well as solid platform for implementing a marketing strategy. Naming is as much science as art. Robin discusses how she approaches the scientific part and explains how that impacts the brand identity.
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