![John Furneaux on stage presenting](https://craft-cms-s3.s3.amazonaws.com/assets/images/videos/Thumbnails/_videoThumbnailLarge/furneaux18_2024-01-13-042619_dudq.jpg)
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Description
Massive disruption and job insecurity started for design professionals long before AI; with each technological advancement, the role of the designer changed. From Gutenberg to metal type, from photo typesetting to the first Mac and Adobe software – and more recently, the advent of the Internet – seismic shifts have changed what it means to be a designer. Here John explores such questions as: Will AI make designers more creative? Will AI replace designers? How can AI be a tool that gives designers more power and flexibility?