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Massive disruption and job insecurity started for design professionals long before AI; with each technological advancement, the role of the designer changed. From Gutenberg to metal type, from photo typesetting to the first Mac and Adobe software – and more recently, the advent of the Internet – seismic shifts have changed what it means to be a designer. Here John explores such questions as: Will AI make designers more creative? Will AI replace designers? How can AI be a tool that gives designers more power and flexibility?
John Furneaux RGD
John Furneaux RGD is the founder and the creative and strategic lead at B3 Strategy, a collaborative consultancy, working with clients to understand their needs and deliver insightful solutions. For 30 years, John has worked closely with organizations of all sizes — from entrepreneurial start-ups to global leaders. His award-winning experience spans a broad range of brand image and identity programs, as well as the communications and marketing initiatives that bring brands to life. John also teaches at George Brown College in their Design Management Program. He is a Past President of RGD and is an active speaker and contributor in the design industry.
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