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Dec 24, 2022

Right Size Your Creative Briefs And Process

Wendy Millard RGD
Step 1: Develop a Work Relationship

About this video


Your team's creative intake process can be a lot like herding cats but it doesn't have to be that way. Developing variable creative briefs can help avoid ambiguity and spark creativity. Not every in-house design job requires a CREATIVE brief but they all require a BRIEF. Not every design request requires a kick-off meeting and follow-up discussions but the CREATIVE ones do. We'll go through steps on how to best route the design requests into the appropriate tiers of work, what kind of brief and project kickoff works best and how to work more collaboratively with your business partners.

About Wendy Millard RGD
Wendy is the Director of Design Services at Empire Life and has an extensive background with in-house design project management. With over 20 years working on the inside, she's exceptionally familiar with all the ins and outs of running a highly productive design team. She is a graduate, advisory board member and mentor for St. Lawrence College Graphic Design Program. Wendy formula for successful in-house design is to deliver high quality, award-winning work AND exceptional partnership with internal stakeholders.