Typography Workshops with Eleni Beveratou - Calgary

Workshop 1: 9:00am - 12:00pm

Wordmarks – From Sketch to DigitalTypography Workshop with Eleni Beveratou, Creative Director at Dalton Maag

This hands-on workshop guides participants through the key steps of creating a wordmark for a brand that relies entirely on typography for recognition. Participants will learn how to customize an existing typeface to create a unique and functional logo. The workshop also covers essential digital techniques to ensure the final wordmark is distinctive, scalable and adaptable across different applications.

Materials:

• Each participant must bring a laptop (not a tablet) with Adobe Illustrator installed.
• Tracing paper, pencils and erasers will be provided.

Workshop 2: 1:00pm - 4:00pm

Designing for a Global Audience – Understanding Cultural Nuances in Typography

This workshop examines the cultural nuances of writing systems and their role in global typography. Participants will learn to match typographic expression across several writing systems while respecting differing writing tools, reading habits and classification differences.

Materials:

• Each participant must bring a laptop (not a tablet) with Adobe Illustrator or Adobe Indesign installed.
• Printed deck, pencils and erasers will be provided.

About Eleni Beveratou

Eleni is a typeface designer from Athens, Greece. While working toward her MA in Typeface Design from the University of Reading, she developed an interest in the science of reading for the partially sighted. Her research and findings were published in Digital Fonts and Reading by World Scientific. At Dalton Maag, Eleni has worked on projects with brands such as Airbnb, Oracle and Facebook.