Freshly Certified — Experience Design Case Studies

This webinar is free for everyone to attend.

Do you find the process of presenting your portfolio nerve-wracking? Wouldn't it be great to not only see examples of engaging projects, but also how they're put together for prospective clients or employers?

Join our diverse panelists of recently Certified RGDs as they break down their case study processes and answer questions about their experiences. This Webinar is perfect for the designer looking to see and learn how others present their work succinctly and effectively in the virtual world. Also, if you are thinking about getting Certified and want to see examples of how to do the presentation portion and create your case studies, this is the Webinar for you.

Presenters:

Daniela Buitrago RGD, Product Designer at Microsoft
Project: A comprehensive rebranding project was undertaken for Natasha Knox's financial services business, transitioning it from Pax Planning to Alaphia Financial Wellness. Through in-depth client interviews, thorough research and strategic brand development, a visually captivating brand identity was crafted. The project included designing a seamless website and a comprehensive brand book. The rebranding resulted in a clear business direction, increased interest and a satisfied client ready to embark on future projects.

Spencer Cathcart RGD, Founder and Creative Director of Puncture
Project: Naming, branding and launching Wayhome Music Festival. 

Roman Lifshitz RGD, Partner & Creative at Co-Effect Creative
Project: The Citizenship and Immigration Dashboard created for the Institute for Canadian Citizenship (ICC) interprets and visualizes the latest immigration data released by Immigration, Refugees and Citizenship Canada. This interactive tool exposes patterns and helps tell the story of immigration and citizenship in Canada, informing research and policy positions.

Presenter

Daniela Buitrago RGD, Vancouver, BC
Daniela is a product designer at Microsoft, driving innovation in Advertising & Content experiences. She holds a Master's degree in Branding from SHIFTA by Elisava, a Diploma in Art History from the University of British Columbia and a Communications Design degree from Emily Carr University of Art & Design. Passionate about AI, Web3 and the future of content creators' capital.

Case Study: Alaphia Financial Wellness project
A comprehensive rebranding project was undertaken for Natasha Knox's financial services business, transitioning it from Pax Planning to Alaphia Financial Wellness. A visually captivating brand identity was crafted through in-depth client interviews, thorough research and strategic brand development. The project included designing a seamless website and a comprehensive brand book. The rebranding resulted in a clear business direction, increased interest,and a satisfied client ready to embark on future projects.

Roman Lifshitz RGD, Port Alberni, BC
Roman is a multi-disciplinary designer with two decades of experience in branding, communications and digital experience design. As the co-founder of Co-Effect Creative, he helps clients in the impact sector find their unique voices and engage meaningfully with their audiences.

Case Study: Institute for Canadian Citizenship - Website Redesign and Interactive Citizenship Dashboard project
The Citizenship and Immigration Dashboard created for the Institute for Canadian Citizenship (ICC) interprets and visualizes the latest immigration data released by Immigration, Refugees and Citizenship Canada. This interactive tool exposes patterns and helps tell the story of immigration and citizenship in Canada, informing research and policy positions.

Spencer Cathcart RGD, Toronto ON
Spencer is the Co-Founder and Creative Director of Puncture. He has 15 years of experience in the design and branding field. He has degrees in graphic design

Case Study: wayhome Music and Arts Festival
After branding and launching Boots & Hearts Music Festival, festival producers Republic Live approached Puncture with an ambitious objective. The goal was to launch Canada’s biggest music and arts festival—create the brand, sell the tickets and deliver a best-in-class experience over multiple days.