Culture Shock Webinar

In Canada’s diverse and bilingual design landscape, many graphic designers from non-Roman script backgrounds face challenges when adapting to Roman typography, particularly in editorial design. Differences in writing direction, letter structure, spacing, and typographic hierarchy can create obstacles for those accustomed to scripts like Persian, Indian or Chinese. These challenges can make it difficult for designers to integrate into Western design industries or work on multilingual projects. As Canada embraces multiculturalism, addressing these issues is essential for fostering inclusivity in design education and professional spaces. This webinar aims to explore these challenges, fostering discussion on bridging the gap between different typographic traditions.  

This webinar is ideal for graphic design students and immigrant designers adapting to Roman typography, as well as educators seeking inclusive teaching methods. Editorial designers, publishers, and UX/UI professionals will also benefit from insights into multilingual design challenges. By enhancing cross-cultural communication and bringing fresh perspectives to editorial design, designers can contribute to a more globally aware and inclusive creative industry.

About Armis Goodarzi

Naghmeh (Armis) Goodarzi is a visionary multidisciplinary designer, creative director and educator with over 25 years of experience. She is not just a designer but a storyteller and problem-solver who blends digital media, branding, and visual strategy to create meaningful, purpose-driven work. Her journey from her artistic roots in Tehran to her career in North America has shaped her ability to adapt, innovate, and bring a global perspective to design. She sees creativity as more than aesthetics; for her, it is a tool for transformation, harmony and connection. Beyond design, Armis is a Pranic Healer, integrating spirituality into her practice to enhance clarity, emotional balance and inspiration. She founded 11th Floor Design Studio as a reflection of her belief in deeper purpose, intuition, and the power of storytelling. Through her work, she helps brands find their voice, solve visual challenges and create lasting impact. In essence, Armis is a creative force who bridges strategy, intuition, and design to craft experiences that go beyond visuals, they inspire, heal, and transform.