Building a Business That Thrives: Practical Lessons for Creative Entrepreneurs

This webinar will explore the building blocks of a thriving creative business, offering actionable insights and relatable examples tailored to emerging entrepreneurs. We will start by establishing the foundation of a strong business, including the importance of defining your “why,” identifying your target audience and crafting a value proposition that sets you apart. We’ll dive into branding, exploring how authenticity and storytelling can make your brand more relatable and impactful. 

This webinar will address practical strategies for sustainable growth, such as confidently pricing, managing multiple income streams and balancing creativity with business responsibilities. Attendees will gain a realistic understanding of entrepreneurship, including navigating common challenges like self-doubt, rejection and slow periods. Through interactive moments, participants will reflect on their strengths and brainstorm opportunities to expand their creative practice. Whether you’re just starting out or looking to refine your approach, this session will give you the tools, confidence and mindset to take your creative business to the next level. Join us for an empowering conversation packed with practical advice, inspiring stories and strategies you can implement immediately.

About Andrea Rodriguez RGD

Andrea is a creative designer and mural artist based in Toronto. Her work is known for its vibrant murals and intricate lettering that transform surfaces into beautiful storytelling canvases. Drawing inspiration from her Colombian-Canadian heritage and the rich biodiversity around her, Andrea bridges cultures to offer viewers a blend of joy, inspiration and connection. With over 12 years of experience and a solid educational background in Graphic Design and Art Direction, Andrea has collaborated with leading organizations to enhance public spaces in Toronto. She is committed to creating art that resonates with people, invites engagement and celebrates the diverse fabric of the community.