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May 02, 2019

Type Tasting by Sarah Hyndman

Photo of Sarah Hyndman on stage at DesignThinkers 2019 in Vancouver

About this video


Sarah has spent six years creating experiments that explore type and perception, and taking her pop-up typography lab to events. Her experiments range from profiling typeface personalities to altering the taste of a jellybean with a font. Here, she talks about her experiments, gives insights into the process and explains how some of her failed experiments have taught her the most. Join her as she demonstrates how typefaces narrate our everyday experiences and document our cultural tastes in a fun talk with lashings of audience participation.