InspirationJul 03, 2022

Awake Studio brings 70s nostalgia to Revival Records branding

Written by David Taylor RGD, Awake Studio

Context

Christopher Peyton of “X Factor UK” fame approached Awake to create an identity for the house music label Revival Records, which he was about to launch. He pretty much had us immediately but when he added that he and his team had just recorded the first handful of tracks at the legendary Abbey Road studio, it was cemented.

Seeing the behind-the-scene photos of the recording session at Abbey Road were a definite highlight of this project. If only we were able to be there in person.

Methology

The label needed to have a vintage vibe, channeling a bit of 70s love while maintaining a contemporary feel at the same time. The nostalgic avocado green that was a ubiquitous 70s kitchen design staple rooted the design in the past while the typographic elements create a sense of modernity and relevance. The double “R” symbol presents a mirror image that is right at home in the centre label of a record as it’s never upside-down and creates a visual feast for the eyes when spinning at full speed.

Revival Records posters mocked up in a street billboard

Result

As the label is *just* being launched. The results with the house music-loving public are yet to be determined but we're feeling like this branding will resonate with this audience.

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David Taylor RGD

Awake Studio

David has been working in the industry for 20+ years, having originally been bitten by the creative bug at Queen’s University where he studied visual arts and art history. He has been fortunate to name some of Canada’s top advertising and branding agencies as former employers, which include TBWA/Toronto, Cossette, TAXI, and Interbrand. His work on various major brands has been recognized by Cannes, Communications Arts, the National Advertising Awards, the Art Directors Club of Canada, Lotus, Coupe, and Applied Arts, amongst others. His work spans graphic design to creative direction and every type of project from brand identity to advertising campaigns and everything in between. It is his mandate to create a unique and strategically sound visual manifestation of each brand he works with in order to create consumer impact with each and every communication. In addition to working in the industry David has also helped to mold the next generation of creative minds. He worked as an Associate Professor at OCAD University from 2009 to 2012. He is currently the Principal/Creative Director at Awake Studio.