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InspirationApr 06, 2026

Designer Collector: Paper ephemera

Written by Aidan Searle RGD, Hood & Searle Design Inc.

What do you collect?

I’ve always collected a lot of stuff (my whole life). But my favourite thing to collect is paper ephemera. I have more of this stuff than I would care to admit, haha.

When did you start?

I began collecting seriously while I was in design school, but since my early teens I’ve had a fondness for small things printed on paper. I started getting serious about it when I was travelling, there was always such unusual stuff I wasn't used to seeing or just really good graphic design (especially in Europe). 

Every day I went out to adventure in the new city/town, I would just keep all the free paper stuff I came across (that I liked), from retail stores, galleries, museums and restaurants. 

A couple of years later, I started frequenting antique stores, flea markets, vintage markets, etc.

How does your collection inspire you as a designer?

Whenever I start a new project, I typically go through some of my ephemera. I’ve recently organized it fairly well, so it’s easy for me to find a good starting point. 

A lot of my work is inspired by kitschy stuff, outsider art, weirdo self-published zines; it’s very helpful using my collection of that stuff for reference materials/inspo. I also love typography and typesetting and I find it inspiring to reference my collection to see what people were doing 70+ years ago or more contemporarily in other countries.

What is your favourite item in your collection?

I’m a pretty no frills guy. My favourite stuff is usually the free stuff like clothing tags, bookmarks, blister-pack tops, menus and matchbooks. I like little things that are offset printed, or sometimes screen-printed, but I’m not picky. The weirder the better!

An item you aspire to have in your collection?

I really like Canadian modernism stuff: paper things from Expo 67, Montreal Olympics and Centennial stuff. I am also really into CN memorabilia and skateboarding stuff from the mid-1990s to mid-2000s: stickers, clothing tags, packaging.


Aidan Searle RGD

Hood & Searle Design Inc.

Aidan Searle is a Dartmouth, NS-based graphic designer, multidisciplinary artist, and entrepreneur. He has worked with big companies and small companies. He considers himself very lucky to be able to pick up a pencil every morning and make things for people.

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