Rachel Simms RGD

Rachel Simms RGD

With 15 years of design experience, I assist health and wellness professionals in establishing a clear and confident online presence, free from the overwhelm and compliance concerns associated with marketing a regulated practice. Every project begins with strategy, identifying your ideal client, understanding your market position, and highlighting what only you can offer. From there, I develop design and website solutions through a smooth, low-stress process that supports neurodivergent clients. I'm also a design educator and mentor. I have taught at the post-secondary level and currently mentor upcoming designers via project-based guidance and portfolio reviews. Learning with them keeps my skills sharp. When I'm not working, I am a proud dog mom and a passionate reader of fantasy, romance, and self-help genres. I love storytelling, which reflects in how I help clients craft theirs.

Hamilton, ON

Member since November 11, 2022

Owner/Creative Director @ Broadbent Studio

Skills

• Brand Strategy
• Creative Direction
• Web Development
• Art Direction
• Book Design
• Branding
• Education
• Print

• Work
• Contributions

The Cove Therapy Branding and Website Design

The Cove Therapy Branding and Website Design

Danielle approached us for a calm, welcoming, relaxing brand and website. After conducting a thorough competitive analysis and creating user personas, we developed a brand inspired by her heritage, growing up on the east coast of Canada.

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Tina Fetner Personal Website

Tina Fetner Personal Website

Tina is a sociology professor at McMaster University and a researcher and author in sexual education. She recently created a new website to promote her upcoming book, Sex in Canada, and showcase her research work.

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Muskoka Gift Box Branding & Website Design

Muskoka Gift Box Branding & Website Design

Muskoka Gift Box is an online company that offers curated and custom gift boxes filled with handpicked items that capture the essence of the breathtaking Muskoka region. All of the boxes include products curated from vendors operating within the Muskoka region. Terri came to us seeking a rebrand and new website design for her eCommerce store.

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I know a lot about...

“Strategy-first branding for regulated professionals involves identifying the ideal client, analyzing the competitive landscape, and positioning a practice to attract the right audience. This process is neurodivergent-affirming and ensures a smooth, low-friction experience from start to launch.”

Rooted Weddings Brand & Web Design

Rooted Weddings Brand & Web Design

I helped Rooted Weddings, a wedding officiant service in Muskoka, to create a clean, modern website with strategically placed testimonials. The brand is welcoming, calming, and feminine, which resonates well with couples. After branding, they won two Reader's Choice Awards and were booked out for the following year's wedding season.

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150 Face Art Exhibit Poster

150 Face Art Exhibit Poster

YWCA Muskoka hosted an event for International Women’s Day and Canada150, inviting the community to submit art projects. They needed a poster design for the exhibit and social media promotion. The design was a hit, with over 155 submissions and great attendance. The client loved it so much that they want to use it for next year’s event.

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InspireTech Canada Identity

InspireTech Canada Identity

InspireTech Canada empowers young people in remote communities to understand STEM fields and become changemakers. Their brand identity, uses STEM elements representing the bonding of elements to create something larger. InspireTech Canada still uses the original brand concept to help young adults launch themselves into the tech industry.

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The best part about the RGD is...

“The community helps me keep learning in a constantly evolving industry while letting me give back through project-based mentorship and portfolio reviews for emerging designers.”

Lester Coloma Brand & Web Design

Lester Coloma Brand & Web Design

Lester Coloma, a mural artist and painter in Hamilton, wanted to expand his reach and create an e-commerce platform to sell his art. He needed a unique brand to showcase his authenticity, media presence, and awards. With his new brand and website design, Lester increased his website traffic by 41% in a year.

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Burn to Shine Studios Identity

Burn to Shine Studios Identity

The client needed a professional brand to take their business to the next level. The new identity successfully reignited their confidence and created a cohesive look for their brand. The client plans to use this versatile brand for many years and is developing an e-commerce shop and website.

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The best advice I've ever received is...

“Early in my career, I discovered that your voice is powerful and deserves to be heard. While the industry is crowded, each person is unique, and their perspective matters. This is advice that I now share with my clients and the designers I mentor.”