Marcus Gilroy RGD

Marcus Gilroy RGD

A seasoned graphic design leader and visual brand consultant with over 15 years ofexpertise. I am recognized for my strategic design methodology and precise creative execution. Currently leading a dynamic team of designers, I excel in driving innovative solutions by fostering open collaboration and empowering creative potential.

Identifies as Design leader and visual brand wizard

Kitchener, ON

Member since August 06, 2014

Manager, Graphic Design Lead @ Sun Life

Skills

• Art Direction
• Branding
• Illustration
• Brand Strategy
• Editorial
• Information Design
• Typography

• Work
• Contributions

Bar of Soap | Brand identity

Bar of Soap | Brand identity

Simplicity is the essence of this brand. It reflects the company's commitment to transparency and honesty in their products. The brand’s personality is clever, relatable and slightly cheeky. The packaging and marketing materials feature clean lines, crisp typography, and a distinctive colour palette.

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Times & Dimes podcast | Branding & social media

Times & Dimes podcast | Branding & social media

I had the exciting opportunity to brand a financial podcast that aimed to capture the fast pace of modern life. These designs conveyed the energy of news blasts while remaining accessible and relevant to the average listener. Graphics were developed for an official spotify channel, a social media campaign, and a page on sunlife.ca.

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Sun Life | Diversity, Equity & Inclusion report

Sun Life | Diversity, Equity & Inclusion report

Diversity, equity, and inclusion (DE&I) are essential for creating a workplace culture where everyone feels valued, respected, and empowered. This digital report marries vibrant photography with custom vector graphics to reflect the colour of diversity. Information graphics highlight important data, initiatives and programs.

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Sun Life | Brand identity

Sun Life | Brand identity

I had the opportunity to refine the company's logo as part of a broader brand refresh. The dimension and contours of the sun globe were carefully rendered with the goal of making it sleek and timeless. I also adapted the logo for the Toronto Raptors jerseys as part of a global partnership and national media campaign.

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TIFF Contemporary World Cinema Program

TIFF Contemporary World Cinema Program

This partnership program provided a platform for filmmakers to share their stories with a global audience and fosters cultural exchange and understanding through the power of cinema. Custom illustration captured the global audience with simplified vector illustrations of popular global landmarks.

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Sun Life | Annual Report

Sun Life | Annual Report

Designing the Annual Report during the pandemic required a sensitive and thoughtful approach, reflecting the company's efforts to support employees and clients during a challenging time. Typographic treatments, dynamic images, and infographics were used to break up the text and highlight the company's key achievements and milestones.

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