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Inclusion Network Identifier Project

Inclusion Network Identifier Project social media mockup

Sun Life

Kitchener, ON

The Inclusion Network Identifier project at Sun Life aimed to develop visually impactful elements that underscore the company’s commitment to inclusivity. Created through collaboration with esteemed DE&I leaders from across Canada and the US, the campaign features aesthetically pleasing and adaptable identifiers that seamlessly align with the Sun Life brand, fostering unity within its diverse team. The emphasis was on ensuring the visual elements remained versatile and inclusive, while crafting distinctive identifiers for various groups within the brand’s visual identity. Precision in design was crucial, requiring thoughtful solutions to showcase each group’s individuality within the established brand guidelines. The success of the Inclusion Network Identifier project is evident in its tangible accomplishments. The incorporation of unified typographic treatment and distinctive symbols significantly elevated visual recognition, fortifying Sun Life’s brand identity. With 7,536 voluntary memberships in the Inclusion Networks, the project actively promotes diversity and inclusion through community engagement, events and philanthropic endeavours, seamlessly aligning with Sun Life’s vision of creating an environment where everyone is treated equitably and can contribute their unique perspectives and talents.

Inclusion Network Identifier Project symbols on the left, and water bottle mockup on the right
Inclusion Network Identifier Project website


  • Global Creative Director: Andrei Sherwin
  • Director, Global Brand Strategy & Management: Lais Tavares e Silva
  • Director, Diversity, Equity & Inclusion, Canada OD & Talent: Amanda Pate
  • Director, Diversity Equity and Inclusion, US: Diontha Fancher
  • Manager, Graphic Design Lead: Marcus Gilroy
  • Project Manager: Irena Howard
  • Senior Graphic Designer: Jovana Jevremovic
  • Asian Alliance: Emi Kilburg, VJ Vasudevan
  • BEA: Shamika Hoyt, Ugonna Onyekwu
  • BrightWomen: Alison Nault
  • DiverseAbility: Jessica Brcko, Lindsay Davidson
  • Hola, Adelante: Diana Hron, Caterina Hernandez, Mariali Montes
  • EPN: Kyla Jackson, Luiza Araujo
  • Indigenous Circle: Nicole McNeill
  • InvestHer: Monika Comazzi, Rawan El-Khatib
  • Mosaic: Jasher Carating
  • Sun Life Pride: Shane Olsen, Marianne Nguyen, Noeleen Donnelly, Jennifer Follansbee
  • VET: Deb Wiesen, Helen Baker