Daniel Asel RGD
A Creative Director and Brand Strategist with over 16 years of experience crafting innovative, purpose-driven design solutions. My passion lies in creating accessible, engaging experiences that inspire learning, foster creativity, and connect with young audiences. Specializing in STEAM education and design-for-play solutions, I’ve had the privilege of working with global brands like Nintendo, Star Wars, Major League Baseball and the National Hockey League, as well as nonprofits and educational institutions. I believe in the power of design to break barriers, spark curiosity, and shape critical thinking minds towards a more inclusive future.
Vancouver, BC
Member since August 23, 2023
Creative Director & Brand Strategist @ Daniel Asel Design, Kidzsmart Communications, and We Are Family Canada
Skills
- Brand Strategy
- Creative Direction
- Education
- Accessibility
- Design Management
- Illustration
- Print Production
- Video
I know a lot about...
“creating STEAM-focused educational designs that engage kids and families through innovative, accessible, and impactful storytelling. My expertise includes gamified learning, neurodivergent advocacy, and building connections between education, creativity, and play.”
I'm thinking a lot about...
“how accessible design can empower neurodivergent individuals like myself. As someone with ADHD and dyslexia, I’m passionate about creating equitable spaces where everyone can thrive. My work and research focus on blending empathy and design to address these challenges meaningfully.”
The best advice I've ever received is...
“actually an old quote by Fred Rogers. "Always look for the helpers." That or "don't rest until you've scored a victory for humanity."”