Camilo Saenz RGD

• Advertising
• Art Direction
• Branding

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Brand Identity - Visions of Science

Camilo Saenz RGD

Senior Graphic Designer and Creative Director with over a decade of experience transforming ideas into impactful brand strategies and visually stunning campaigns. Skilled in blending design thinking with strategic insights to craft visuals that captivate, engage, and drive measurable results. Adept at leveraging the Adobe Creative Suite to deliver innovative design solutions that elevate brand presence and leave lasting impressions.

Toronto, ON

Member since December 11, 2024

Sr. Digital Content Manager @ Visions of Science

Skills

• Advertising
• Art Direction
• Branding
• Brand Strategy
• Corporate Communications
• Creative Direction
• Digital Marketing
• Packaging

• Work
• Contributions

Brand Identity - Visions of Science

Brand Identity - Visions of Science

Visions of Science expands STEM access for racialized youth in the GTA. As designer and comms manager, I led this identity refresh to amplify their mission and attract donor support. Driven by a six-color palette inspired by the visible light spectrum, the design features authentic community photography and bold typography. Explore the campaign!

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Visual Identity - Mano de Oso

Visual Identity - Mano de Oso

Where wild nature meets premium pet care. Mano de Oso is a visual identity for a pet food brand that rejects the generic. Rooted in organic textures, striking typography, and an earthy color palette, this system bridges the gap between high-quality nutrition and the raw, adventurous spirit of our pets. Natural, premium, and bold.

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Experiential Design - UP!

Experiential Design - UP!

A research project from TMU's Digital Media program, Unlimited Playgrounds (UP), blends technology with physical activity to enhance children's health and social engagement. Featuring NFC-triggered games and immersive storytelling, UP fosters skill-building, cultural awareness, and environmental stewardship through immersive, interactive play.

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I'm thinking a lot about...

“Branding, campaigns, and visual storytelling. Is that a designer’s glitch or a feature? Either way, design’s power to shift perceptions and drive action is fascinating. My work centers on uncovering the soul of brands to level them up, all while continuously sharpening my own creative edge.”

Print Campaign - TMU Creative School

Print Campaign - TMU Creative School

Designed visuals for TMU’s Creative School Grad Contest, highlighting how creatives can drive innovation and social change. The campaign emphasized the power of imagination, collaboration, and new ideas to tackle global issues like plastic waste and inequality, encouraging a transformative, creative approach to building a better world.

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Experiential Activation - Pride Toronto

Experiential Activation - Pride Toronto

This proposed experiential activation reimagined Toronto subway stations to celebrate LGBTQ+ identities. Stations like "King," "Queen," and "Union" were symbolized to inspire inclusivity, diversity, and love. The concept aimed to spark conversations about equality and social justice through bold visuals and SM hashtags like #LoveMovesUs.

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Ad Campaign - Hp

Ad Campaign - Hp

We discovered a connection between the vivid palettes of living landscapes and HP’s vibrant printed colors. Through back-to-school purchases, Life Colors united consumers and HP in a shared goal: restoring nature’s uncontaminated, vibrant hues. This campaign celebrates the beauty of true, living color.

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I know a lot about...

“Listening. Working with clients across automotive, spirits, tech, nonprofits, and pet care has reinforced one core truth: every project is a chance to learn. I believe great design starts by hearing what clients and consumers really need, then collaborating seamlessly to bring it to life.”

Visual Identity - Visions of Science

Visual Identity - Visions of Science

STEM meets urban culture. Visions of Science provides equitable STEM access for youth left out of the equation. By merging science with the energy of sports, music, and street style, we built a "visual equation" using a light-spectrum palette, bold typography, and gritty halftone textures. This is STEM reimagined: authentic and loud.

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Ad Campaign - Andina

Ad Campaign - Andina

Colombia’s festivals run year-round. Cerveza Andina amplifies this diverse cultural pride at iconic events like Carnaval de Barranquilla. To bring flavor and rhythm to these celebrations, we transformed the Andina can into a playable guacharaca by adding lateral aluminum ridges. Now, you can make music right from the can.

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Let the dogs out! - Casa del Árbol

Let the dogs out! - Casa del Árbol

Series of four print ads. The concept celebrates dogs as energetic "natural phenomena" and highlights their need for space to thrive. Vibrant visuals and playful messaging invite caregivers to rediscover joy by freeing their dogs to run, sniff, and socialize like a pack—an engaging call to action to unleash their potential at Casa del Árbol.

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The best advice I've ever received is...

“In a world full of noise and division, find peace by connecting and uniting with what you love doing. When we learn, create, and share with love, we unlock our potential, find purpose, and help others do the same.”