Open for freelance

Camilo Saenz RGD

• Advertising
• Art Direction
• Branding

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Bold Vision - Visions of Science

Camilo Saenz RGD

Senior Graphic Designer and Creative Director with over a decade of experience transforming ideas into impactful brand strategies and visually stunning campaigns. Skilled in blending design thinking with strategic insights to craft visuals that captivate, engage, and drive measurable results. Adept at leveraging the Adobe Creative Suite to deliver innovative design solutions that elevate brand presence and leave lasting impressions.

Toronto, ON

Member since December 11, 2024

Sr. Digital Content Manager @ Visions of Science

Skills

• Advertising
• Art Direction
• Branding
• Brand Strategy
• Corporate Communications
• Creative Direction
• Digital Marketing
• Packaging

• Work
• Contributions

Bold Vision - Visions of Science

Bold Vision - Visions of Science

Visions of Science launched the Bold Vision initiative to expand access to STEM for racialized and low-income youth in the GTA. As designer and comms manager, I crafted its refreshed visual identity to align with its mission, strengthen stakeholder connections, raise awareness, and attract donor support.

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Dog Snacks - Casa del Árbol

Dog Snacks - Casa del Árbol

Brand identity for Bark Noms, a handmade, preservative-free dog treats line from a family-run dog school. The identity blends a doodle-inspired logotype, soft pastel and earthy tones, and interactive packaging. This playful, warm design highlights the wholesome quality of the treats, creating a memorable presence in the pet market.

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Unlimited Playgrounds - TMU MDM

Unlimited Playgrounds - TMU MDM

A research project from TMU's Digital Media program, Unlimited Playgrounds (UP), blends technology with physical activity to enhance children's health and social engagement. Featuring NFC-triggered games and immersive storytelling, UP fosters skill-building, cultural awareness, and environmental stewardship through immersive, interactive play.

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I'm thinking a lot about...

“Ad campaigns—how creativity and design build brands, shift perceptions, and drive action. But also bread: simple ingredients, endless possibilities. Coming from a place with one of the world’s best breads, I see the link. Copy, visuals, and insight lift campaigns like leavening lifts dough. The best bread? Pandebono. Ready to debate that!”

Right-click for change - TMU Creative School

Right-click for change - TMU Creative School

Designed visuals for TMU’s Creative School Grad Contest, highlighting how creatives can drive innovation and social change. The campaign emphasized the power of imagination, collaboration, and new ideas to tackle global issues like plastic waste and inequality, encouraging a transformative, creative approach to building a better world.

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Love Moves Us - Pride Toronto

Love Moves Us - Pride Toronto

This proposed experiential activation reimagined Toronto subway stations to celebrate LGBTQ+ identities. Stations like "King," "Queen," and "Union" were symbolized to inspire inclusivity, diversity, and love. The concept aimed to spark conversations about equality and social justice through bold visuals and SM hashtags like #LoveMovesUs.

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Life Colors - Hp

Life Colors - Hp

We discovered a connection between the vivid palettes of living landscapes and HP’s vibrant printed colors. Through back-to-school purchases, Life Colors united consumers and HP in a shared goal: restoring nature’s uncontaminated, vibrant hues. This campaign celebrates the beauty of true, living color.

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I know a lot about...

“Listening. Working with clients across diverse industries—automotive, liquor, technology, and even the dog care business—has taught me that every project is a chance to learn. Great design begins with truly listening to clients and consumers and collaborating seamlessly with every team throughout the creative and strategic process.”

A Musical Can - Andina Beer

A Musical Can - Andina Beer

This proposal transformed Cerveza Andina's beer can into a musical instrument inspired by the guacharaca, a symbol of Colombia's vibrant cultural heritage. This innovative initiative celebrates the brand's role in main festivals, making Cerveza Andina a symbol of diversity, cultural pride, rhythm, and connection to Colombian traditions.

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Smarter Photography - Huawei

Smarter Photography - Huawei

Created a series of print ads for a Huawei phone, showcasing its AI-driven scene recognition and Leica Triple Camera technology. The playful ads featured detailed scenarios—like a birdcage with a cat's tail and a dog with shredded paper—demonstrating how the phone captures the unnoticed, engaging consumers through fun, thought-provoking visuals.

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Let the dogs out! - Casa del Árbol

Let the dogs out! - Casa del Árbol

Series of four print ads. The concept celebrates dogs as energetic "natural phenomena" and highlights their need for space to thrive. Vibrant visuals and playful messaging invite caregivers to rediscover joy by freeing their dogs to run, sniff, and socialize like a pack—an engaging call to action to unleash their potential at Casa del Árbol.

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