Award for Social Good Design
Award Sponsor: Gravity
Winners (Tie): Anais Bayle & Nazeem Junggee Student RGD
Winning Project (Tie): Creo Toys by Anais Bayle
School: Capilano University, North Vancouver, BC; Educator Support: Shayne Letain & Gae Wakabayashi
This project addresses how society assigns different toys to boys and girls, leading to differences in their learning and development from as young as 2–3 years old. Creo tackles these disparities by combining physical and educational attributes typically associated with either gender. Its branding showcases a balanced approach, using a nutritional metaphor to highlight the skills developed through play. The visual identity features fun typography and vibrant colours, effectively communicating the importance of a balanced toy box for healthy development.
Winning Project (Tie): The Gutting Truth: Ocean Plastic Pollution Awareness Campaign by Nazeem Junggee Student RGD
School: LaSalle College, Vancouver, BC; Educator Support: Michael Simons & Anne Ahmad-Burnett
The “Gutting Truth” campaign highlights the severity of ocean plastic pollution. Using original photographs and factual information, the project aims to inspire action and responsible consumption and get more support for Oceana’s conservation efforts. It targets consumers, businesses and policymakers with the use of two posters to highlight the absurdity of plastic in seafood: "Straight from the fish's mouth" alters a common expression to reveal the harsh truth, and "can you swallow" challenges viewers to confront the reality of more plastic than fish in the ocean by 2050.
Honourable Mentions
- Storm Drain Pollution Prevention by Deanna Auger Student RGD, St. Lawrence College, Kingston, ON
- Toronto Chinatown Land Trust Branding by Christie Carriere Student RGD, George Brown College, Toronto, ON
- Haven by Sam Loiselle Student RGD, Ben Giannis Student RGD and Matteo De Sanctis Student RGD York University, Toronto, ON
- The Road Back Home by Scarlett Side Student RGD, Andy Poystila Student RGD and Sophia Pan Student RGD, Capilano University, North Vancouver, BC
- SeaSafe by Georgia Stone Student RGD, Wilson School of Design at Kwantlen Polytechnic University, Richmond, BC
- Too Good To Go ‘Near Date, Still Great’ Campaign by Cherry Wu Student RGD, Ai Waiwan, Emma EunKyo Cho and June Duyen Nguyen, Seneca Polytechnic, Toronto, ON
Judges
- Mary Binsted RGD, Principal at Mary Binsted Designs, Whitehorse, Yukon
- Mariana Fernandez, Visual Design Lead at Pinnguaq, Lindsay, ON
- Marin Hudson RGD, Owner + Creative Director at Kitestring, Hamilton, ON
- Emerald Lee RGD, Art director at Gravity Inc, Toronto, ON
- Rupsha Mutsuddi Associate RGD, Principal Designer / Freelance Designer, Cambridge, ON
- Helena Ng RGD, Creative director at helenangdesign, Toronto, ON
- Paul Twa Associate RGD, Designer + Illustrator at Paul Twa: Design + Illustration, Toronto, ON
- Jay Wall RGD, Creative Director at Jaywall, Guelph, ON
- Trevor Wall RGD, Principal at Trevor Wall Design, Moncton, NB
