Award for Brand Design
Award Sponsor: q30 design
Winner: Lucy Chen Associate RGD
Winning Project: Redesigning the Toronto International Dragon Boat Race Festival
School: OCAD University, Toronto, ON; Educator Support: Keith Rushton
The rebranding aims to showcase the rich history and traditions of dragon boat racing (the Dragon Boat Festival holiday) by bridging Chinese and Canadian cultures through a visual style that harmonizes the ornamental and simple visual languages of both. The design is Inspired by the symbolism of Duan Wu Ji (five poisons and five-colour silk threads), the graphics and colours reflect the festival's cultural significance, with a dynamic logo system introduced for each anniversary, symbolizing the event’s history and evolution.
Honourable Mentions
- Creo Toys by Anais Bayle Student RGD, Capilano University, North Vancouver, BC
- Munch! Fest by Isabella Marchena Castro Associate RGD, George Brown College, Toronto, ON
- Mother Hulda Speakeasy by Matteo Ferralasco Associate RGD, Wilson School of Design at Kwantlen Polytechnic University, Richmond, BC
- @ Eight — Arcade Bar & Lounge by Nazeem Junggee Student RGD, LaSalle College, Vancouver, BC
- ibo: 1 bag 0 waste by Gisoo Kang Student RGD, Seneca Polytechnic College, Toronto, ON
- British Columbia Society of Landscape Architects by Elias Lemke Associate RGD, Wilson School of Design at Kwantlen Polytechnic University, Richmond, BC
- DESN2024 Grad Show: Resolution by Sam Loiselle Student RGD, Han Blizzard Student RGD, Matteo De Sanctis Student RGD, Abby Bingham Student RGD, Guneet Jessal and Amavi Weerakoon Student RGD, York University, Toronto, ON
- New Town Bakery by Erica Ma Student RGD, Wilson School of Design at Kwantlen Polytechnic University, Richmond, BC
- MONARC by Natalie Zuk Student RGD, Conestoga College, Kitchener, ON
Judges
- Erin Adamson RGD, Designer at KFL&A Public Health, Kingston, ON
- Brian Dodo RGD, Principal & Creative Director at BmDodo Strategic Design, Kingston, ON
- Alan Joson RGD, Creative Advisor (Graphic Designer) at The Michener Institute of Education at UHN, Toronto, ON
- Vida Jurcic RGD, Partner at Hangar 18 Creative Group Inc., Vancouver, BC
- Kathleen Scott RGD, Creative Strategy Team Lead at Bruce Power, Kincardine, ON
- Nancy Mullin, National Senior Manager, Graphic Design at BDO, Montreal, QC
- Natalia Reis RGD, Vice President at Q30 Design Inc. Toronto, Ontario,
- Natasha Rutledge RGD, Senior Designer at Fusion Design Group, Markham, ON
- Lisa Cheung, Creative Director, Marketing, at Enchant, Vancouver, BC
- Logan Chapman, Creative Director at Brooks Creative House, Sault Ste. Marie, ON
- Monique Gamache, Design Director at C&B Advertising, Calgary, AB
- Adnan Huseinovic RGD, Design Director at DDB Canada, Edmonton, AB
- Fe Wyma RGD, Senior Consutant for Creative Services at NVision Insight Group, Windsor, ON
- Lin Oosteroff RGD, Co-Founder & Design Lead at Twin Studio, Calgary, AB
- Hazel Tenefrancia, Strategic Design Lead at Klick Health, Toronto, ON
