Award for Advertising Design

Winners: Gisoo Kang RGD, Sandy Nguyen, Adrian Luiz Morota Student RGD, & Tasneem Abdalla

Winning Project: Ibo: 1 bag 0 waste

School: Seneca Polytechnic College, Toronto, ON; Educator Support: Johanne Daoust, Lazo Alabaszowski RGD, Donna Saccutelli RGD, Grant Ivens, Joseph Bodick and Shawn Squires

Ibo is a zero-waste program for food delivery services, inspired by “1 Bag 0 Waste” to eliminate packaging waste and promote sustainability. It provides restaurants with biodegradable takeout containers, retrieves them from customers and converts them into premium compost. The pre-launch campaign raises awareness about food delivery waste and urges young adults to "choose their future now" through impactful imagery. Additional advertisements challenge people's choices in food packaging, presenting a new perspective through impactful photography.

Honourable Mentions

Social Campaign to End Human Trafficking by Patrick Fung, Vancouver Community College, Vancouver, BC
RUNWAY 44: Nina Hidaka Student RGD, George Brown College, Toronto, ON
KIN: Kintsugi Kits by Thi Mai Nguyen Nguyen, Jessica Zhao Student RGD, Steven Ha Student RGD, Seneca Polytechnic College, Toronto, ON
Explore Yourself, What's Your Vibe? by Nicola Skelhorn, Conestoga College, Kitchener, ON
Good: Morning by Caleb Tsai Student RGD, Capilano University, North Vancouver, BC
Emily by Erin Wilson Student RGD, George Brown College, Toronto, ON

Judges

Allison Charles Associate RGD, Design Lead at Navacord, Toronto, ON
Tony Hird, creative director and partner at Here Be Monsters, Vancouver, BC
Adrian Jean RGD, Partner, Chief Creative Officer at spark*advocacy, Ottawa, ON
Ana-Marija Matic, Senior Designer at Zulu Alpha Kilo, Toronto, ON
Armando Ascorve Morales RGD, Visual Experience Designer at Paybilt Hamilton, ON
Thiago Santarem Associate RGD, Senior Designer at McCann, Toronto, ON
Roxann Shapwaykeesic RGD, ISETS Manager at K.K.E.T.S, Thunder Bay, ON