Award for Advertising Design
Award Sponsor: Zulu Alpha Kilo
Winners: Gisoo Kang RGD, Sandy Nguyen, Adrian Luiz Morota Student RGD, & Tasneem Abdalla
Winning Project: Ibo: 1 bag 0 waste
School: Seneca Polytechnic College, Toronto, ON; Educator Support: Johanne Daoust, Lazo Alabaszowski RGD, Donna Saccutelli RGD, Grant Ivens, Joseph Bodick and Shawn Squires
Ibo is a zero-waste program for food delivery services, inspired by “1 Bag 0 Waste” to eliminate packaging waste and promote sustainability. It provides restaurants with biodegradable takeout containers, retrieves them from customers and converts them into premium compost. The pre-launch campaign raises awareness about food delivery waste and urges young adults to "choose their future now" through impactful imagery. Additional advertisements challenge people's choices in food packaging, presenting a new perspective through impactful photography.
Honourable Mentions
- Social Campaign to End Human Trafficking by Patrick Fung, Vancouver Community College, Vancouver, BC
- RUNWAY 44: Nina Hidaka Student RGD, George Brown College, Toronto, ON
- KIN: Kintsugi Kits by Thi Mai Nguyen Nguyen, Jessica Zhao Student RGD, Steven Ha Student RGD, Seneca Polytechnic College, Toronto, ON
- Explore Yourself, What's Your Vibe? by Nicola Skelhorn, Conestoga College, Kitchener, ON
- Good: Morning by Caleb Tsai Student RGD, Capilano University, North Vancouver, BC
- Emily by Erin Wilson Student RGD, George Brown College, Toronto, ON
Judges
- Allison Charles Associate RGD, Design Lead at Navacord, Toronto, ON
- Tony Hird, creative director and partner at Here Be Monsters, Vancouver, BC
- Adrian Jean RGD, Partner, Chief Creative Officer at spark*advocacy, Ottawa, ON
- Ana-Marija Matic, Senior Designer at Zulu Alpha Kilo, Toronto, ON
- Armando Ascorve Morales RGD, Visual Experience Designer at Paybilt Hamilton, ON
- Thiago Santarem Associate RGD, Senior Designer at McCann, Toronto, ON
- Roxann Shapwaykeesic RGD, ISETS Manager at K.K.E.T.S, Thunder Bay, ON
