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Nov 03, 2016

Working with an In-House Brand Panel with Bob Calvano, Emily Lessard, Albert Shum, Adam Shutsa, Wendy Millard RGD

About this video


Moderated by creative consultant Emily Cohen, this panel includes speakers Emily Lessard, Albert Shum, Bob Calvano, and Adam Shutsa, VP of Design at 500px. The key for the maintenance of many companies to maintain a strong brand is having a passionate in-house team who know and care about the brand. But how do you re-package your brand across a multitude kinds of platforms without watering it down? How do you ensure it remains cohesive and integrated while still offering surprise and delight to audiences? Join this in-house panel as we discuss the challenges of remaining fresh within corporate standards.