Nov 03, 2016

Working with an In-House Brand Panel

Emily Cohen, Emily Lessard, Albert Shum, Bob Calvano, Adam Shutsa

About this video

Description

The key for the maintenance of many companies to maintain a strong brand is having a passionate in-house team who know and care about the brand. But how do you re-package your brand across a multitude kinds of platforms without watering it down? How do you ensure it remains cohesive and integrated while still offering surprise and delight to audiences? Join this in-house panel as we discuss the challenges of remaining fresh within corporate standards.

Emily Cohen

Emily Lessard

Albert Shum

Bob Calvano

Adam Shutsa