In a Good Way: Briteweb's Reconciliation Action Plan

About this video

Description

As we wrap up our 2022 So(cial) Good Design Awards program, the final webinar in our series about design and social good will focus on the topic of reconciliation.

Briteweb’s Managing Director Rachel Segal will present an overview of the creative agency’s 2022–2023 Reconciliation Action Plan, outlining commitments to being a more inclusive organization and building relationships founded on trust with Indigenous communities across Turtle Island. Principal Creative Director Jay Wall will speak with Anishinaabekwe design collaborator Mariah Meawasige about the story behind the visuals in the Reconciliation Action Plan.

Briteweb is sharing this with the design community with the intention of informing and offering guidance to others committed to taking the next steps in their own paths toward ongoing reconciliation within an organization. This includes examples of culturally-sensitive and inclusive approaches to a collaborative design process.

Speakers:

Mariah Meawasige
Designer, Makoose

Mariah is an Anishinaabekwe of Serpent River First Nation, a member of the bear clan, and is of mixed settler ancestry including Polish and Scottish. She was born and raised along the northern shores of Lake Huron and currently resides in Southern Ontario where she runs a small freelance design business, Makoose. Her practice is within the worlds of graphic design and illustration but specializes in identity and story-centered design. Mariah collaborated with Briteweb on the design of their Reconciliation Action Plan.

Rachel Segal
Managing Director, Briteweb

Rachel leads the Briteweb team in the strategy, design, and development of engaging brand experiences for purpose-led organizations. Over the last sixteen years, she has combined her strategic expertise in content and communications with user experience and product design for brands such as Harvard Law School, Tides, David Suzuki Foundation, Charity Navigator, and Wildlife Conservation Network. She is a seasonal instructor for the University of British Columbia—teaching courses in digital communications planning and strategy—and a passionate advocate for sustainable agriculture.

Jay Wall RGD
Principal Creative Director, RallyRally x Briteweb

Jay is the founder of RallyRally, a design studio dedicated to social change. Part of Briteweb, RallyRally works with purpose-driven organizations on causes ranging from climate action to human rights advocacy to participatory urban planning. Jay was named the national winner of the 2020 ULTRABOLD Awards and his team has been recognized with several So(cial) Good Design Awards. RallyRally is RGD’s design partner for the 2022 So(cial) Good Design Awards.

Jay Wall RGD

O2 Planning and Design

👋🏻 Hi, I’m Jay Wall. I’m a creative director working at the intersection of design, urbanism, and social change. ⚡ Over the past 17+ years, I have guided the design of brand identities, websites, campaigns, and publications that help organizations to tell powerful stories and inspire action. I was the founder of RallyRally, a design studio that merged with Briteweb, a B Corp-certified creative agency focused on social change. I have since joined O2 Planning and Design, where I lead communication design on urban planning and placemaking projects across Canada. ✏️ I’m a certified member of RGD. I have been recognized with the RGD UltraBold Award—which celebrates designers making a positive impact in the design community and beyond—as well as several So(cial) Good Design Awards. I have taught courses at George Brown Polytechnic in Toronto and been invited to speak at universities and conferences across North America. 🚲 I’m a dad, cyclist, and advocate for building healthy cities. Spacing Magazine named me one of Canada’s top public space champions and the US-based Next City selected me as a Vanguard fellow as a civic leader. 🧡 Based in Guelph, Ontario—working out of O2’s Toronto office—I respectfully acknowledge that I’m a settler on the ancestral territory of the Anishinaabeg (Mississaugas of the Credit), the Haudenosaunee, and the Attiwonderonk. Through my roles in business and education, I strive to honour the treaties and support truth and reconciliation. ✉️ I’m open for projects alongside my interdisciplinary team at O2 (and occasional side projects). I'm also available for public speaking and workshops. Feel free to reach out for a conversation.

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• Social Good Design