What happens when every designer at a big company puts down their swords and works as one? by Jenny Lam & Hillel Cooperman
About this video
For decades, Jenny and Hillel have been advocating that brand design and product design work as one indivisible unit in large companies. While a few notable companies do this, most don't. Are these companies unenlightened or do they know something we don't know? Join Jenny and Hillel as they explain how they are co-leading design at a 140,000- person Silicon Valley icon and how they are putting their own advice into action. What is happening? How does it work? Is it making a difference to the company bottom line? Will they discover a downside? Who will sit on the iron throne? And how did they convince such a large company to give this a try? Jenny and Hillel answer these questions and more.