Untethering Financial Success From Effort
Blair Enns
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Designers are hired for their creativity but paid for their effort. Some learn how to create enough demand that they are able to charge more for that effort, but only a few ever detach financial success from hours and effort altogether. Let's just skip the two decades of your career where you're poorly paid and jump right to the part where you learn how pricing for value instead of effort creates a virtuous circle or more money, better work and bigger client impact. Let's do that now. In one hour. Join Blair for this discussion on aligning your income to the value you create in the world.
Blair Enns
Blair is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He lectures throughout the world on how creative professionals can win more business at higher prices and lower cost of sale. Blair also co-hosts, along with David C. Baker, the popular podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship.
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