UI is the New Branding by Firas Mghames
About this video
As we are now more than ever experiencing brands online rather than offline, branding is becoming more essential in user interface and for increasing brand awareness. Firas' presentation will explore how we are able to create brands that are consistent throughout all their assets, and how innovation and technology alter the way we used to work and design. He will also discuss how designers can adapt to the digital world's restrictions and guidelines all while keeping and maintaining brand awareness in the best ways possible.