Aug 10, 2023

How Signage and Wayfinding Communicate Brand

John deWolf RGD

About this video

Description

Examining different opinions of key figures in branding—Marty Neumeier, Michael Bierut and others, this webinar looks at different perspectives on branding and its relationship to wayfinding programs.

Topics that will be addressed include:
- When and how to brand signage?
- What is a brand promise, and how does it relate to building stronger brands?
- Using signage as an extension of a brand system

Moderated by Angela Carter RGD

John deWolf RGD

A trans-disciplinary designer, John works in exhibition development, environmental graphic design, branded environments and strategic planning. John views system, story, service and experience as integral to his interdisciplinary approach to what is traditionally considered design. Working on initiatives for the public good, he has 30+ years of experience focusing on sustainability, inclusivity and encouraging social and community awareness. John's graphic and environmental graphic design work has received numerous awards and he is a contributor to Applied Arts and Landscapes/Paysages. John has a Bachelor of Design (Honours) in Communication Design from NSCAD and a Master of Interior Design from the University of Manitoba.