Aug 10, 2023

How Signage and Wayfinding Communicate Brand

John deWolf RGD

About this video

Description

Examining different opinions of key figures in branding—Marty Neumeier, Michael Bierut and others, this webinar looks at different perspectives on branding and its relationship to wayfinding programs.

Topics that will be addressed include:
- When and how to brand signage?
- What is a brand promise, and how does it relate to building stronger brands?
- Using signage as an extension of a brand system

Moderated by Angela Carter RGD

John deWolf RGD

Narrative Environments Studio

Throughout his 30-year career, multi-disciplinary designer John deWolf has designed print, exhibitions, signage and wayfinding, brands, and interior environments. His many skills include designing accessible, inclusive communication systems, particularly for diverse audiences. Design is not only physical and aesthetic, but also cognitive and experiential. Process, program, system, story, service, and experience are integral to Mr. deWolf's interdisciplinary approach. As a counterbalance to consumer culture, Mr. deWolf advocates sustainability, inclusivity, and social and community awareness. John is driven by a desire to preserve culture and heritage, and develop public initiatives that benefit the community.