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The COVID-19 pandemic sped up the timetable for digital transformation. Ushering in a more visual way to communicate in our noisy environments, the pandemic has forced companies to re-evaluate how they engage with consumers and communicate with their audiences. Different than before, companies are focusing on keeping people connected, entertained and informed. Join our presenters as they explore what this shift means for in-house teams and how they are now approaching communications from a visual perspective.
Design During a Crisis by Erin Grandmaison RGD, Senior Graphic Designer at Bruce Power
Design has never been more important. The COVID-19 pandemic has altered nearly every part of our lives and the current pace of change is unprecedented. As teams transitioned to remote work, the demand for visual communication increased at every level. Erin will talk about navigating design in this crisis and how it can help with employee culture, company storytelling and community outreach.
Rolling out Revitalized Branding during a Pandemic presented by Josh McInerney RGD, Manager of Creative Services at Bow Valley College
In January 2021, Bow Valley College launched a revitalized brand, just as Alberta, Canada and the world were in the throes of the third wave. Join Josh as he outlines how he and his team have and continue to roll out the new branding in the pandemic, and how brands communicate to their audiences as we continue to experience this crisis as well as prepare for the post-pandemic future.
Design Role in a Pandemic Response by Jess Tiernan, Creative Director at Bedrock
In response to the COVID-19 pandemic, Bedrock, Detroit largest real estate firm, was tasked with the role of communicating to its residents, business tenants, retailers, restaurants and guests the latest news coming from the Michigan Health Department and the CDC. Jess will explore how Bedrock developed a nationally recognized pandemic response for its tenants and the collateral that was created to support it. Attendees will not only learn how to create material that quickly and effectively communicates pertinent information, but also how to do so while digesting and comprehending information that is constantly changing.
Moderated by Alan Chan RGD
Alan is an Art Director with over 15+ years of industry experience specializing in corporate identity, advertising, visual communication and design. He is ambitious and passionate about everything creative – especially typography, graphic design and branding for both new and existing brands. Currently based in Toronto, Alan is working as an Art Director/Creative Lead for the Canadian Broadcasting Corporation (CBC).
Erin Grandmaison RGD
Bruce Power
Erin’s creative skills and experience deliver unique insights to the needs of each project.
She is an award-winning graphic designer that started her career in Toronto, bringing campaigns to life for one of Canada’s leading architecture and interior firms. Her signage and design within the collaborative team can be found in well-known buildings such as Pearson Airport, York University, Maple Leaf Sports and Entertainment and the Hershey Centre. Erin is known for her imaginative work that are still succinct and informative and is currently using those skills at Bruce Power as a Senior Designer. Erin supports wellness and community activism by being a founding and executive member of the local endurance events group, Race Huron and volunteering as a YMCA/MOSSA fitness instructor. She is an RGD member, is on the Diversity and Inclusion Committee and has been a Student RGD judge.
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Bianca DiPietro RGD
