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Nov 16, 2018

The Commoditization of Empathy by Martha Cotton

Martha Cotton on stage presenting

About this video


Empathy is at the heart of design thinking and is now the language of the boardroom and the MBA classroom. But the rise of design thinking has commoditized empathy, reducing it to a box-ticking exercise. Designers can reclaim empathy, resist the check-the-box mentality and redefine success to promote the importance of empathy. Martha discusses how empathy has become the language of business and how design communities around the world can work together to un-commoditize empathy