The 46 Rules of Genius

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Description

There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward.

Marty Neumeier, designer and acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first “user manual” for genius—46 glittering gems that will light your path to creative brilliance. In this one-hour webinar, Marty will give the members of RGD a pre-release tour of the book. Don’t miss it!

About Marty Neumeier

Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; Zag, named one of the “top hundred business books of all time” for its insights into brand strategy; and The Designful Company, a guide to building a culture of nonstop innovation. His latest book, The 46 Rules of Genius, lays out a universal map to innovation mastery.

In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.

Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France.

Marty will also be speaking at DesignThinkers 2014 at one of two special 'Bring a Client' breakout sessions.