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Jan 04, 2022

How to Balance Focus and Flexibility in Your Design Process

Joe Stewart
Joe Stewart presenting

About this video


In this talk, Joe delves into all that he learned working on projects with Virgin, Apple, Google, Virgin America, Gatorade and Philz Coffee. While designing and developing digital products is an intense and often messy process, one of the ways to ensure a successful launch every time is to build in more elasticity at each step. Join Joe as he explains how to focus on solving specific problems and divide your product roadmap into concrete goals to bring both focus and flexibility to your work.


Joe Stewart

Joe focus as a designer is on modern, functional and pragmatic design. He has a strong bias towards prototyping. Brands he worked with include: Apple, Google, YouTube, Target, Ikea, Virgin America, Red Robin, Gatorade, Philz Coffee and Rapha. He holds design patents for Apple, Google and Target. Joe co-founded design and technology company Work Co in 2013. It now has over 400 people across 6 offices in Brooklyn, Portland, Rio, São Paulo, Belgrade and Copenhagen. The firm is known for designing and shipping digital products that transform companies., a design and technology company with over 400 people across six global offices. Work Co has been on the Ad Age A-List, been named Digiday's Agency of the Year, been named one of Fast Company's Most Innovative Companies and dubbed one of the ;most consequential agencies of the decade by Forbes. Joe's design work and thought leadership have been featured in Wired Magazine, How Magazine, Fast Company, Communication Arts, Net Magazine, Creative Review, Ad Age, Adweek, The New York Times, and in several Apple Keynotes.