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Feb 21, 2019

Storytelling in Package Design

Yurko Gutsulyak RGD, Gutsulyak.Studio

About this video

Description

Learn the importance of design structure, storytelling and the ability to engage consumer attention with packaging design.


Yurko Gutsulyak RGD

Gutsulyak.Studio

Yurko Gutsulyak is an accomplished design wizard with over 20 years of mastery in the field. He is the Creative Director and Co-Founder of the award-winning Gutsulyak.Studio, globally known for its exquisite design, focused on identity and packaging. Yurko Gutsulyak's expertise and success led him to launch the studio in North America and Europe, operating between New York, Toronto, and Kyiv. Gifted with an inventive mind, Yurko Gutsulyak has taken part in creating hundreds of unique projects that have earned over 150 reputable awards, including Red Dot, European Design Awards, Epica Awards, Pentawards, Dieline Awards, Communication Arts, and Graphis. He is also a passionate advocate for pushing the art world's boundaries, sharing his insights and inspirations through articles, talks, and workshops. His interviews have been published in leading print design magazines, including Novum (Germany), idPure (Switzerland), +design (Greece), idN (Hong Kong), telegraf (Ukraine), Font (Czech Republic), and Brand (China). Countless others have appeared in digital media. His expertise and achievements have earned him a place as a respected design judge in the United States, Canada, Ukraine, Poland, Slovenia, South Korea, Taiwan, and other countries. Additionally, several of his iconic works have been exhibited in museums around the globe.

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