Reimagining Better Tomorrows by Brian Collins
About this video
Any future worth creating should seem ridiculous to achieve at the present moment. In this closing keynote, Brian discusses how he and his team have worked with some of the world leading brands —like Spotify, Mailchimp, Twitch and Dropbox —to make leaps into the future, not by reinventing their identity, but evolving from their centre. At the heart of COLLINS' work is the belief that mess is more, that problem-seeking is better than solving, and why the future of design belongs to those who test the limits of their imagination.