Nov 03, 2017

Rebranding Atlanta’s Department of City Planning by Blake Howard

About this video

Description

When Atlanta Department of City Planning approached Matchstic for a brand refresh, the team was honoured and terrified by the opportunity — it not often your city comes to you for help. In this session, get an inside look at how Matchstic overcame challenges, including government bureaucracy, to produce an inspirational, new brand identity for the Department, including a dramatically overhauled public signage system. These eye-catching signs have been featured in Fast Company, City Lab and other publications, giving hope for the future of design in communications at all level of governments across North America.