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Nov 02, 2011

Position Your Firm/Practice to Make Yourself Indispensable

David C. Baker

About this video


When you read the positioning statement of creative firms, they pretty much parrot each other and sound like blah-blah marketing. How do you really craft a powerful position that helps you make more money, do more effective work, and gain more control over your client base? It's not as hard as you think, and what's holding you back is YOU. If you took the advice you typically gave to clients, you'd NEVER have the positioning you do. There are three things that are always important: making money, doing effective work, and maintaining the right culture. All of that is easier with the right positioning.



David C. Baker

David C. Baker, author of Managing (Right) for the First Time and Financial Management of a Marketing Firm, is a leading management consultant for the creative services field. Through ReCourses, he guides creative firms through management issues, difficult transitions and growth. He has written for nearly every publication and spoken for nearly every conference in the industry, and conducts seminars on specific management topics. David’s work on management topics is unusual, thoughtful and frequently contrarian, but it stems from working in the trenches with 650+ firms.