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Nov 27, 2013

Passion + Tinkering = Innovation

Shawn Petersen

About this video


Shawn will talk about the drive to innovate, the future of digital, and how the combination of personal passion + tinkering is critical to innovation. He'll use case studies and experiences he's had creating digital storytelling for Google, Nike, Red Bull, Levi's and other leading brands. Shawn will also explain the connection between riding waves and creative inspiration.


Shawn Petersen

Shawn is a Creative Director with the Portland digital agency Instrument and acts as a visiting educator, teaching design courses at PNCA and PSU in PDX. Over the past 12 years, he has led creative and strategic teams working in physical and digital playgrounds across lifestyle, entertainment and technology, and with an overarching philosophy: to make beautifully simple work that cuts through the noise and helps businesses tell their stories.