One Design Firm’s Nine A-Ha! Marketing Moments: A Business Development Case Study

About this video

Description

Join Ilise Benun of Marketing-Mentor-Toolbox.com and Jennifer Neal, of K9 Design Co as they describe how they made 2010 K9 Design Co's best year ever. Jennifer will share her 9 A-HA marketing moments plus details about how their marketing plan (focused on the supposedly-dying publishing industry) helped to generate not only a 50% increase in revenue in 2010 but also:

Invitations to speak at national conferences on magazine design.

Invitations to judge and design for international organizations

National exposure as experts in publishing industry.

Even new office space. Moved out of basement studio into their own renovated building, adding 3 new employees.
 

About Jennifer Neal,Principal, Account Director of K9 Design Co.

With creative ideas that come as quickly as her client response times, Jennifer could be considered the momentum behind K9 Design, with insight, ideas, and organization that drive us forward. Refining her celebrated client management skills for the past 20 years, Jennifer is always questing for new ways to provide an even higher level of service. Prior to joining K9 Design, Jennifer spent years handling recruitment and staff management for both corporate and non-profit organizations. She has managed projects for accounts such as TELUS, Rogers, Ski Canada Magazine, the Toronto Zoo, The Historica-Dominion Institute, Seneca College and many more.

About Ilise Benun of Marketing Mentor

Ilise Benun is an author, consultant and national speaker, and the founder of Marketing-Mentor.com and Marketing-Mentor-Toolbox.com. She develops marketing plans for creative firms who are ready to grow and she writes for Applied Arts, HOW Magazine and many other online outlets. Her books include "The Designer's Guide to Marketing and Pricing, "Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive" and her latest, "The Creative Professional's Guide to Money."