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Nov 03, 2017

Non-Design Design

Reena Merchant

About this video


For years, Reena has been crafting engaging experiences for both work and play. Surprisingly, some of her most impactful work hasn't involved a single pixel. As the definition of design evolves and the shape of the industry morphs, expectations of designers grow. Increasingly, we have the opportunity to help businesses define not just the ;how but also the ;what, and we have the chance to use our craft to help businesses determine what comes next. In this presentation, Reena shares some of the great wins her teams have had over the years, the challenges she has stumbled through and strategies she has employed to deliver impactful design to millions of users globally.