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Nov 07, 2019

Nation Building by Design with Greg Durrell

Greg Durrell presenting on stage

About this video


During the kick-off meeting for the rebrand of the Canadian Olympic Team in 2011, a single question reshaped the next decade of Greglife: ;How long has the maple leaf been Canada flag? No one in the room knew. Little did Greg know that the answer to that question and the search for finding the designer would span 6 years and result in the featurelength documentary film Design Canada. Theatrically released in 2018, Design Canada examines how 1960s modernist Canadian graphic design shaped the identity of a nation and its people. Join Greg as he discusses how to create lasting design that can stand the test of time.