Skip to main content
Nov 01, 2022

Design in the Age of Misdirection

Laura Stein RGD
Laura Stein on stage presenting

About this video


How an ingenious rebrand changed our way of thinking.

About Laura Stein RGD
Laura is Chief Creative Officer at Bruce Mau Design, a research-based design studio delivering inventive and rallying design across all the places where people connect. Home to an international community, BMD works across borders and cultures, helping organizations at every scale grow, transform and deliver indelible experiences. As Partner and Chief Creative Officer and long-time advocate for collaboration, Laura provides overall creative and strategic direction across a variety of project types, from a museum in Abu Dhabi to a greenway in Austin to a global performance brand based in Tokyo.