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Identity design is about deriving the very essence of a brand and representing it visually to an audience. As designers, we are expected to solve problems, but Ronald has always been more interested in questioning. Ronald hypothesizes that it is the questions, rather than answers, that bring us together. This talk is about NOT having answers to the following questions: How do you design visual identities that work across cultures? How do you seek common ground between designer, brand and audience in identity design? How do we shift the focus and value of our work to seeking opportunities rather than solving problems?
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Rich Tu
Bai Yuconghui
