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Nov 27, 2014

Making Technology Matter, and Using Technology to Drive Creativity

Steve Vranakis

About this video


Steve is a huge proponent of technology. He believes that technology can be used as a force for good to contribute to society in positive ways. He also believes that, when combined with creativity, it can transform people’s lives. Steve’s team is “a ragtag group of idealists and vagabonds,” made up of designers, filmmakers, producers, creative technologists and creative coders. Their goal is to make things better than they were before. He shares some of Google’s innovative products and platforms that transform, educate and inspire through the use of technology.


Steve Vranakis

Steve Vranakis is Executive Creative Director of Google Creative Lab in the UK. Steve has 20 years of experience from the worlds of digital, design and advertising. Some of the campaigns, platforms and hacks that he’s most recently been involved with include: Jam with Chrome, a web-based music platform that lets you play music live with your friends from anywhere; Super Sync Sports, where you can turn your mobile into a games controller and sync it with your computer to play games; and Google Science Fair which invites youth to put their ideas forward to change the world. Steve has worked at: VCCP London, Foote Cone & Belding San Francisco, WCRS Arnold Worldwide Partners in London, Modem Media UK and DDB in his native Vancouver.