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Dec 15, 2012

Making a Difference Through Design

Chris Hacker

About this video


Chris explains how designers can make a difference in corporations on two levels. Through design thinking, we can refine the consumer experience, which is so key to the corporate brand. And, we can help corporations to see that sustainability and corporate responsibility are an integral part of doing business.


Chris Hacker

Chris Hacker leads all creative processes for brand identity, packaging design and brand imagery for Johnson & Johnson consumer companies. The Global Strategic Design Office is based in New York City and has branch offices globally. The office consists of designers, engineers and technical staff who apply strategic design thinking within the company, in particular related to issues of sustainability. Prior to joining J&J, Chris was Senior VP of Global Marketing and Design for Aveda. Under his leadership, Aveda received the 2004 National Design Award for Corporate Achievement from the Smithsonian Cooper-Hewitt National Design Museum.