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Nov 03, 2016

Like Me: Our Bonds with Brands

Connie Birdsall

About this video


Whether we like it or not, we are hard-wired to need brands. They fill our fundamental needs: simplifying a complicated world, creating communities to belong to and giving us something to believe in that bigger than ourselves. Although these needs are constant, the ways we look for brands to fulfill them continues to change. From Beyoncé to Alexa, Snapchat to Soul Cycle, Charlie Hebdo to Donald Trump, our relationship with brand goes both ways, fueled equally by their power over us and ours over them. Connie shares a provocative view of the changing role of brand in our lives and invites you to ask the question: today, tomorrow and beyond—what is your bond with brands?


Connie Birdsall