Aug 08, 2024

Introductions to Qualitative & Quantitative Design Research Methods

About this video

Description

In this session, we will do an overview of the UX research landscape and look at popular methods for solving various problem types. This session will hopefully inspire anyone to find realistic ways that they can apply some research practices to their design strategy and arm them with the tools to do so!

About Aadil Khan

Aadil is a design researcher currently working at IBM as part of their enterprise design thinking program. His work involves designing, facilitating, and leading various design activities to generate user empathy, help teams align on product directions, and generate ideas that matter. Prior to working as a researcher, Aadil also practiced UX design as a member of various product teams at organizations. Aadil is also a lecturer and UX design/research instructor, teaching at George Brown College’s Brand Design Program, as well as Toronto Metropolitan University’s Master of Digital Media program.