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Aug 10, 2023 Available for 3 days

In Search for Colour by Udo Schliemann RGD

Udo Schliemann RGD

About this video


In Search for Colour: Exploring colour applications in graphic design and in the built environment
Besides form, lines, movement and typography, colour is part of the toolbox of a graphic designer. It is even the medium that triggers the strongest emotional response in the viewer. Yet, the use of colour, which colour to choose, is a constant battle for many designers
and insecurities in the strategic use of colour, especially in environmental graphics, leads to approved, but repetitive colour patterns and combinations. Colour psychology often just delivers superficial explanations about the meaning of colours, that often even contradict, e.g. red stands for love but also for aggression. Everything depends on context and how colour is combined with other colours. In this talk Udo show sexamples of nuanced colour applications in the built environment as well as in print that will help designers to experiment with colour and therefore try to find new colour combinations that can help to create a unique brand awareness.


Udo Schliemann RGD

With 41 years of experience as Graphic Designer, Udo is one of the most skilled designers at Entro Communications in Toronto. A native of Germany, Udo came to Toronto to join Gottschalk+Ash in 1999. In June 2011, just after chairing the annual SEGD international design conference in Montreal, Udo left G+A to join Entro as Principal Creative Director. Udo’s work has focused on integrated signage programs for cultural institutions, e.g. for the National Arts Centre in Ottawa, the Weston Family Learning Centre at the AGO, the ROM and currently for the Perelman Centre of Performing Arts in New York. His work has received numerous awards like the Red Dot Award, SEGD Awards, Applied Arts and RGD Awards. In 2017, Udo was elected to become a member of the distinguished Royal Canadian Academy of Arts. Often, his designs include an artistic element that elevates a program or installation beyond the pure functional and utilitarian aspect.