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In Search for Colour: Exploring colour applications in graphic design and in the built environment
Besides form, lines, movement and typography, colour is part of the toolbox of a graphic designer. It is even the medium that triggers the strongest emotional response in the viewer. Yet, the use of colour, which colour to choose, is a constant battle for many designers
and insecurities in the strategic use of colour, especially in environmental graphics, leads to approved, but repetitive colour patterns and combinations. Colour psychology often just delivers superficial explanations about the meaning of colours, that often even contradict, e.g. red stands for love but also for aggression. Everything depends on context and how colour is combined with other colours. In this talk Udo show sexamples of nuanced colour applications in the built environment as well as in print that will help designers to experiment with colour and therefore try to find new colour combinations that can help to create a unique brand awareness.
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Zipeng Zhu
Catalina Estrada
