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Apr 23, 2021

Dear Boss, You Need Help

Rachel Gogel

About this video


Sending everyone home to work was a catalyst for people to reexamine not only how, when and where they work, but why, resulting in deep, structural changes to employee expectations. But what drives engagement at work is the same factor now as it was pre-pandemic: an employee’s relationship with their manager. This is why Rachel believes that good people managers matter more now, than ever before. Being forced into remote work exacerbated an underlying issue at many organizations, which is: Most don’t provide the necessary tools to foster great (or even good) people leaders. With hybrid work models becoming the new norm — in which fully in-person and remote work will be two ends of a fluid spectrum of options — the role of the “boss” is effectively evolving. Throughout this talk, Rachel shares some of her research and key findings so that the people managers can act boldly to reimagine an employee experience that is more purposeful, individualized and mobile — and prepare them not just for post-pandemic “normalcy” but for the year 2030, when most companies will be decentralized, the majority of the workforce will be self-employed and the project-based economy will be prevalent.


Rachel Gogel

Rachel (she/her/hers) is an independent chief creative & culture officer committed to helping brands retain their integrity in a world demanding disruption. As a passionate people leader and creative director, she fosters inclusive spaces that unlock human potential. Rachel has worked at the intersection of editorial, advertising, strategy, and product for over twelve years—from launching story-driven experiences at Godfrey Dadich Partners to building multidisciplinary teams at The New York Times’ award-winning T Brand, GQ Magazine, and Facebook. Now running her own consultancy, she finds herself leading projects ranging from developing global brand systems to scaling creative operations. Rachel recently helped relaunch American Express lifestyle brand Departures and is advising Airbnb on how to restructure their internal brand team. As the Women in Leadership & Design (WILD) Chair on the AIGA SF board and as an active member of the Queer Design Club, she continues to use design as a tool for change and seeks to influence the next creative generation as a design educator. Born and raised in Paris, France, she currently lives in San Francisco with her wife and cat.