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Nov 11, 2010

In Process we Trust

Alina Wheeler

About this video


The process to achieve remarkable results is the same whether your client is an entrepreneur with an audacious big idea or a global company with hundreds of retail brands and thousands of employees. Wheeler has deconstructed the branding process into five simple phases, each designed to build trust, facilitate decision making, and fuse business acumen with design thinking. See the world through the eyes of the CEO – a place where process trumps portfolios, and strategic imagination triumphs.


Alina Wheeler

Alina is the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team. Published in seven languages, her book demonstrates the relationship between strategy and design, and illuminates best practices. Alina is presently working on Brand Atlas, a compendium of the smartest diagrams to chart the future. She is a former member of the AIGA National Board of Directors, and a passionate advocate of design. She works in a business and arts complex in Philadelphia, and plays in the Adirondacks mountains with her husband.