In-House Ad-Ventures: Selling Your In-House Creative Department
Glenn John Arnowitz
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Just because you have a built-in client base doesn’t mean you shouldn’t market your in-house design department. Relax, you won’t have to sell your soul. But if you want to manage a successful in-house creative team, you need to learn how to sell your services. Glenn explains how to position your department as a company resource; brand your department and effectively market your services; understand client expectations and strengthen client relationships; and support business objectives and measure your success.
Glenn John Arnowitz
Glenn John Arnowitz leads a team that develops marketing collateral, corporate communications and product packaging concepts for Pfizer Consumer Healthcare. He has contributed articles on issues facing in-house creatives to HOW, Graphic Design: USA, Dynamic Graphics, Weird NJ and more. Glenn is co-founder of InSource, a group committed to helping in-house creatives achieve design excellence and recognition within their companies and the business community at large.
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