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May 02, 2019

In Conversation with our DesignThinker of the Year with Jamie Cormack

About this video


Join one of our 2019 DesignThinker of the Year West winners as he discusses how design has shaped Herschel Supply and helped grow the businesses. The eldest of the two co-founding brothers, Jamie spearheads the production and design of all Herschel Supply products. Directing collaborative design and product development teams, his global perspective and keen sense of story-telling guide the brand's creative direction. Alongside his brother Lyndon, Jamie also has joint ownership interests in Richmond, Virginia-based apparel and lifestyle retailer Need Supply as well as luxury fashion boutique Totokaelo, which has locations in Seattle and New York. Jamie is interviewed on stage by Anicka Quin, Editorial Director at Western Living and Vancouver magazines, explaining how he sees design and how the design team is integrated into the company as a whole.