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Dec 09, 2019

How a Rebrand Happens From a Client's Perspective by Ritesh Gupta

About this video


In this webinar Ritesh will peel back the curtain and detail an inside look at how a rebrand happens from a client's perspective. He will also offer advice on how designers, agencies, and in-house teams can work more effectively and efficiently together, ultimately leading to more sustainable relationships, revenue, and impact for all parties.

- How client's think about, develop, and execute new visual brand identities
- The biggest problems within the design industry, which include: lack of awareness of its impact, designers not having a seat at the table, diversity
- Tangible, meaningful solutions to these problems

About Ritesh Gupta
Ritesh is a product designer and currently serves as the VP of Product at Serial Box, where he is (re)designing, (re)building, (re)positioning, and (re)branding the platform. He regularly lectures about design, most recently at the Brand New Conference, Type Directors Club, and Product School. Ritesh began his career advertising while at Wieden+Kennedy, Deutsch, and Saatchi Saatchi and has since transitioned to leading Product Design and Branding in-house at mission-driven startups. His past clients include: Cooper Hewitt, Equinox, ABC, and Disney. He most recently led a rebrand with Sagmeister Walsh and R/GA while serving as the Senior Director of Brand UX at Pet Plate.